Kylie Skin

From conceptualisation to execution, I plan, copywrite and design for Kylie Skin campaigns and new launches for the Australia Direct-to-consumer website, while working closely with the LA-based brand team and NY and Paris Kylie teams to ensure consistency in branding and messaging.

Scope

Content Ideation, Graphic Design, Copywriting, Site Management and Planning

Year

2021

kylie2 copy.jpg

DTC Website & Social

Recommend new content to further drive brand advocacy, product education and customer engagement for both Direct-to-consumer and Instagram accounts for Kylie Skin Australia, based on beauty industry and e-comm trends while keeping up to date with the competitive landscape.