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Kylie Skin

From conceptualisation to execution, I plan, copywrite and design for Kylie Skin campaigns and new launches for the Australia Direct-to-consumer website, while working closely with the LA-based brand team and NY and Paris Kylie teams to ensure consistency in branding and messaging.

Scope

Content Ideation, Graphic Design, Copywriting, Site Management and Planning

Year

2021

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DTC Website & Social

Recommend new content to further drive brand advocacy, product education and customer engagement for both Direct-to-consumer and Instagram accounts for Kylie Skin Australia, based on beauty industry and e-comm trends while keeping up to date with the competitive landscape.

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